Pain Point #1: “Recently hiring off WellFound for software engineers in Eastern Europe… all my candidates were located in ‘Greece’ or ‘Bulgaria’… I’m… trying to be super, super careful.” + “Many governments still run on old identity workflows… Duplicate/fraudulent identity records create issues.” Opportunity: Continuous, privacy-safe verification for global hires and contractors. A zero-trust “Proof of Person + Proof of Location + Right-to-Work” check that runs in 15 minutes at offer stage and silently re-validates monthly. Uses government eIDs where available, mobile-network SIM presence, video KYC liveness, IP/device fingerprint, and sanctions/PEP checks to produce a cryptographic attestation (no raw PII stored). Price: $49 per verification + $9/seat/month ongoing monitoring; $499/month for ATS/HRIS integration and audit logs. First 10 Customers: - Head of People Ops at 20–200 person B2B SaaS hiring remote engineers across EU/Asia - Compliance Lead at fintechs employing contractors globally - CTO/Eng Manager at seed–Series A startups sourcing via WellFound/Upwork/Toptal - HR Director at nearshore/offshore dev agencies staffing to US/EU clients - Founder-CEO at security-sensitive AI startups needing export-control and sanctions screening MVP in 48 Hours: - Typeform intake + file upload (passport, work permit) + selfie video - Use Persona/Onfido for KYC; IP + device fingerprint (Fingerprint/SEON); SIM presence check via Twilio Verify and cell-tower coarse location - Manual review in Airtable, generate a one-page attestation PDF; deliver via Slack/Email; embed as a “Verify Candidate” button on a Webflow page Justification: - Demand: Multiple posts show trust and identity uncertainty in the current remote-hiring + geopolitics era: “I’m… trying to be super, super careful… all my candidates were located in ‘Greece’ or ‘Bulgaria’” and a gov-scale founder: “Many governments still run on old identity workflows… Duplicate/fraudulent identity records create issues.” - ROI: Preventing one bad/false-identity hire saves $10k–$50k in wasted salary, rollout risk, and breach exposure. Ongoing $9/month avoids manual rechecks and provides audit trails for customers/board. - Scalable: Pure software rails atop existing KYC/telecom APIs; no heavy services. Expands to vendor verification and continuous workforce monitoring. $1M ARR at ~1,500 companies x average $60 MRR. - Purple Cow/Controversial: Cryptographic attestation (not storing raw PII) with monthly re-validation is rare. “Continuous verification” for contractors is a 2025-now posture (AI deepfakes, remote-first, sanctions volatility). Strong stance on proof without profiling; privacy-by-design beats incumbents. --- Pain Point #2: “Customer sends order via WhatsApp… He opens Excel, starts typing line by line… prices change weekly… name mismatch to SKUs… It takes him about 6 minutes per order. They do this for 60 orders a day.” (Post 34) Opportunity: WhatsApp→Excel Auto-Entry Bot for Distributors — reads WhatsApp orders (text/photos/voice), maps product names to SKUs via fuzzy match, injects rows directly into the existing Excel/Google Sheet, applies the current price list, and replies with an itemized confirmation for approval—no new system, no retraining. Optional: weekly price list import, multilingual parsing, discrepancy flagging, basic pick-list PDF. Suggested pricing: Setup $499 (SKU mapping + price list transformer); $199–$599/month base + $0.05 per order line; “Accuracy SLA” add-on: human-in-the-loop verification for $299/month. First 10 Customers: - Operations Manager at food/beverage wholesalers taking orders on WhatsApp - Owner at ethnic grocery distributors/restaurant suppliers using Excel-based order books - Sales Coordinator at hardware/auto parts distributors with WhatsApp order intake - Admin Lead at regional pharmacies/medical supply distributors using spreadsheets MVP in 48 Hours: - WhatsApp Business API (Twilio sandbox) + webhook to n8n/Make/Zapier - Parse messages with LLM for line items; fuzzy match to SKU list in Google Sheets - Append to master Excel (via OneDrive) or Google Sheets; generate confirmation message - Admin panel: simple Retool/Airtable for corrections; manual review toggle - Start manual-on-rails: humans verify mappings for first 10 customers; automate as accuracy improves Justification: - Demand: The post is a verbatim workflow from a wholesaler ops manager—6 min per order × 60 orders/day ≈ 6 hours/day of pure typing; weekly price churn + SKU mapping headaches. - ROI: Save ~120 hours/month. At $20–$30/hour, that’s $2,400–$3,600/month in labor. If mis-keys cause even 1% order error on $300k/month GMV, that’s $3k/month avoided credits. Charging $399–$799/month + $0.05/line is trivial. - Scalable: WhatsApp is the default B2B channel across LATAM, MENA, India, SEA. Same backend scales across verticals; per-account fine-tuning only for SKU lists. - Purple Cow/Controversial: Everyone tries to replace Excel; you embrace it. “No new ERP” is the wedge. The bot quietly outperforms hiring another clerk, and it meets teams exactly where they work today. --- Pain Point #3: “Reddit might show (example) 200+ clicks, but GA4 only shows a fraction of that in sessions, and a big chunk of the traffic ends up in ‘(not set)’, ‘Unassigned,’ or ‘Direct.’ … UTMs are set up properly … It’s just Reddit → GA4 that’s way off.” (Post 28) Opportunity: Reddit→GA4 Attribution Bridge (server-side tracking + CAPI in a box) — a plug-and-play link wrapper + Cloudflare Worker that captures Reddit ad clicks server-side, sets a first‑party click ID, fires GA4 Measurement Protocol events, and sends Reddit Conversion API events with deduping. Ships as: 1) Shopify/Woo plugin, 2) 1‑line JS snippet for any site, 3) hosted redirector domain for agencies. Promise: “Fix ‘(not set)’ and match 90%+ of Reddit clicks to GA4 sessions in 48 hours or your setup fee back.” First 10 Customers: - Head of Growth at DTC Shopify brands spending $5k–$100k/month on Reddit ads - Performance Marketing Lead at B2C SaaS with GA4 and Reddit as an acquisition channel - Owner/Operator at 7–8 figure Amazon/Shopify hybrid brands testing Reddit BFCM/Q1 promos - Paid Social Lead at boutique ecom agencies managing Reddit for 5–20 clients MVP in 48 Hours: - Cloudflare Worker shortlink that logs click, sets first-party cid in a cookie, redirects with utm - GA4 Measurement Protocol webhook (Node/Go) to create sessions server-side - Reddit CAPI event sender using their Conversion API + hashed identifiers - Airtable/BigQuery to store click→session mapping; minimal dashboard in Retool - 1 Shopify app script + 1 WordPress plugin that drops the JS and exposes settings Justification: - Demand: Exact quote shows broken attribution specifically for Reddit→GA4 despite “UTMs are set up properly.” This is repeated across privacy changes; teams can’t scale spend if they can’t measure. - ROI: If a brand spends $10k/mo on Reddit at $1.50 CPC (≈6,666 clicks) but GA4 sees half, they under-credit 3,333 clicks. At 2% CVR and $80 AOV, that’s ~67 orders/month misattributed (~$5,360 revenue). Fixing this pays back a $1,500 setup + $199/mo instantly. - Scalable: One code path + templated integrations per platform. Marginal cost near-zero. Agencies can roll out across portfolios. Easy path to $1M ARR via $199–$499/mo + setup. - Purple Cow/Controversial: Server-side deduping and identity stitching is the “post-cookie” hot button. You offer an unapologetically pragmatic fix that many brands feel they can’t navigate alone—plus a money-back guarantee during peak seasons.