Pain Point #1: “That’s how I ended up with around 200k in unpaid invoices at one point… It turned into no sleep, no leverage, no money.” (Post 4) Opportunity: Stripe-backed “Milestone Hold” contracts for freelancers and agencies. A plain-English, click-to-accept contract + milestone funding flow that: - Locks funds via Stripe PaymentIntents before work starts (“call it hold,” not escrow) - Defines clear acceptance criteria and automatic timeouts to release funds if a client goes silent - Includes a client-paid “protection fee” to cover chargebacks/disputes - Creates a tamper-proof timeline (funding, deliverables, approvals) for instant evidence Pricing embedded in offer: - Client pays 2.9% + $0.30 (Stripe) + 1.5% protection fee - Worker pays $29/month or 1% per released milestone (whichever is higher) - Optional dispute/arbitration add-on: $99 per disputed milestone First 10 Customers: - Owners/PMs at 2–20 person dev/design/marketing agencies doing fixed-scope projects - Fractional CFO/CMO/CTO consultants selling milestone-based work - Startup founders hiring contractors for build sprints (Seed–Series A) - Boutique video/content studios with multi-milestone deliverables MVP in 48 Hours: - Webflow landing page + Typeform to capture project details - Plain-English contract generator using Google Docs + PandaDoc for e-sign - Stripe Checkout/Payment Links per milestone (funds authorized, not captured) - Airtable backend to track milestones, deadlines, and timeout rules - “Automatic” releases done manually first; disputes handled via a standard decision tree and email Justification (infer this in detail): - Demand: “200k in unpaid invoices… one client alone was ~50k… turned into no sleep, no leverage, no money.” (Post 4). Post 6 also seeks safer pre-sales without Kickstarter—same need: funded commitments before fulfillment. - ROI: Prevents one missed $5k milestone from zeroing margin; a single saved non-payment covers years of fees. Cuts weeks of chasing and cash-flow gaps. - Scalable: No marketplace curation; piggybacks on Stripe Connect. Standardizable contracts + workflows + timeouts. Low support with templated dispute tiers. Expand via templates by vertical (agencies, construction subs, video). - Purple Cow/Controversial: Forces client pre-funding + timeouts that release to the worker—shifts power away from slow/no-payers. “Protection fee” sits on the client, making incentives honest and visible. Uses “hold” semantics to avoid licensed escrow issues while providing escrow-like protection. --- Pain Point #2: “Logging notes on a user to Notion, manually finding the file, then writing inside of it… now add gmail, slack, drive… the amount of time getting wasted over time.” (Post 3) Opportunity: On-device “Chief of Staff” desktop agent that watches your work and writes the paperwork for you. It: - Detects context across Gmail/Slack/Drive/Notion/HubSpot/Linear and auto-updates the correct records (notes, tasks, tags, CRM fields) - Summarizes calls/threads and files them in the right place with links - Suggests the next action and drafts replies/macros for approval - Runs locally with selective redaction for SOC2/GDPR compliance; nothing leaves device unless approved Pricing embedded in offer: - $79/user/month (annual), $99/user/month (monthly); ROI guarantee: If it doesn’t save 5+ hours/user/month within 30 days, don’t pay - Enterprise: SSO + PII redaction + audit logs: $149/user/month First 10 Customers: - RevOps/Revenue Operations Manager at 20–200 person B2B SaaS - Head of Support/Success teams drowning in ticket notes and CRM hygiene - Sales Managers who need reps to update CRM/notes accurately - Product Ops at startups using Notion/Linear/Slack for specs and decisions MVP in 48 Hours: - Chrome Extension + OAuth for Google + Notion + Slack - Narrow scope: Gmail + Notion only; one hotkey “Log to Notion” - Auto-summarize the open email thread and push to the right Notion page using simple mapping rules (Airtable config) - Manual approvals via a small popup; everything else looks automated Justification: - Demand: “The amount of time getting wasted… logging notes… add gmail, slack, drive.” (Post 3). Post 14 knocks AI helpdesks as “glorified chat widgets,” i.e., teams want true workflow integration. Post 5 built a desktop operator but can’t find users—clear need, distribution gap. - ROI: Typical GTM roles spend 5–10 hours/week on admin. Saving 8 hours at $60/hr = ~$480/month per user; pricing at $79 is trivial. Cleaner data = more pipeline accuracy and faster onboarding. - Scalable: Start with 2 integrations, expand to the top 10 (Notion, Slack, Google, HubSpot, Salesforce, Linear, Jira). Horizontal pain across every knowledge team. Add an enterprise plan and SOC2 for larger ACVs. - Purple Cow/Controversial: A true on-device agent that takes action (writes to your systems) vs another “chat copilot.” Privacy-first and audit-logged actions make it deployable where most AI tools can’t. Opinionated: Default to doing the work, not suggesting it. --- Pain Point #3: “They all just promote themselves with vanity metrics that can easily be purchased.” (Post 39) Opportunity: Influencer Truth Serum — a buyer-side platform that audits human and AI “creators” for real commercial impact: - Forensic audience quality (bot/pod detection, region mix, EPS—earned per subscriber proxy, brand-safety, NSFW/AI-model flagging) - Creative fit and sell-through prediction for your SKU (historic SKU-class CTR/CVR mapping) - Contract guardrails + clawback templates; escrow + post-campaign verification before final payment - Optional “Guaranteed Lift” deals where payment ties to tracked conversions Pricing embedded in offer: - $1,500 per campaign diligence pack or $299–$999/month for ongoing vetting; success fee 5–10% on verified sales when using escrow/attribution First 10 Customers: - Performance Marketing Managers at DTC brands spending $50k+/month on creator spend - Heads of Growth at fintech/health/regulated brands needing safety + ROI - Influencer/UGC agencies managing 20–200 creators who need audit reports to win RFPs - Marketplace sellers (Amazon/Walmart) with affiliate-driven launches MVP in 48 Hours: - Airtable + Typeform brief intake (niche, SKU, past influencers) - Use third-party APIs/tools (HypeAuditor/Modash/SocialBlade/Sparktoro) + custom scripts to compile: - Audience authenticity, geography, engagement volatility - Content fingerprinting to flag AI/NSFW and engagement pods - A predicted ROAS band using a simple rules model (category x platform x audience ratios) - Deliver a branded PDF + a contract addendum with clawbacks/escrow terms; run 3 pilots manually Justification: - Demand: Brands admit influencers “promote… with vanity metrics that can easily be purchased” (Post 39), while AI models are exploding in earnings and scale (Post 11). This is a 2025-only problem: synthetic creators + cheap fake engagement at scale. - ROI: Avoid 20–50% of wasted budget on inflated or unsafe creators; a $50k campaign with 30% fraud avoidance is $15k saved. Clawbacks/escrow further de-risk spend. - Scalable: Data pulls + heuristics + templated reports; add a SaaS readout after service wedge; agencies can white-label for all clients. - Purple Cow/Controversial: Calling out AI models and engagement-pod ecosystems, and tying pay to post-campaign verification with clawbacks/escrow will ruffle feathers—but gives brands an unfair edge and real protection.