Pain Point #1: “the cost of software become whatever the hell someone was willing to pay for it… Had a customer nearly walk from the demo on budget at 30k… closed for 38k and within 4 months before going live the license had ballooned to 110k due to misalignment and complete miss in scope… small businesses in America are completely in the dark.” (Post 9) Opportunity: ERP Buyer’s Copilot + Renewal Watchdog - A buyer-side tool/service that ingests quotes, MSAs, SOWs and renewals, auto-redlines dark clauses (uplift, scope creep, price-lock holes), benchmarks against anonymized market pricing, simulates 5-year TCO, and generates a negotiation script. Includes a Chrome “Quote Autopsy” plugin that flags gotchas on vendor PDFs and a Renewal Radar that pings you 120/90/60 days before lock-in cliffs. Business model: 20% of year-1 savings + $299–$999/mo for ongoing renewal monitoring. First 10 Customers: - Fractional CFOs serving 50–500 employee companies (manufacturing, distribution, healthcare) - Operating Partners at PE funds (10–50 portfolio companies) - Directors of Procurement at 200–1,500 employee firms about to switch/expand ERP - Owners/CEOs of multi-location SMBs migrating to NetSuite/MS Dynamics/Acumatica - ERP implementation consultancies/MSPs wanting a white‑label buyer’s advocate for their clients MVP in 48 Hours: - Webflow landing + “Upload your quote for a free 24h Quote Autopsy” (Tally form + Google Drive) - Airtable backend + Google Docs for manual redlines; pull public list prices/reviews for rough benchmarks - A CapCut/Canva “red flag” one-pager output that quantifies savings scenarios - Cold outreach to Fractional CFO communities on LinkedIn/Slack with a real 24h turnaround offer Justification (infer this in detail): - Demand: Multiple explicit pain quotes about price ballooning, scope miss, opacity. - ROI: Typical license/implementation re-scopes can be cut 15–40%. On a $110k quote, a 25% reduction saves $27.5k; you take a $5.5k success fee. Renewal cap fixes prevent compounding costs annually. - Scalable: Repeatable intake → redline → script workflow. Data compounding flywheel as more quotes feed benchmarks. Channels scale via PE/FCFO partnerships; renewals create recurring revenue. - Purple Cow/Controversial: You’re the buyer’s agent in a vendor‑dominated game, with a 24h “Quote Autopsy” and a savings‑contingent fee. Vendors will hate it; customers will love it. That edge is your moat. --- Pain Point #2: “Several clients have waited until they received the full service and then gone to their credit card and filed fraud disputes, causing Stripe to hold 25% of all revenue for a rolling 90 days.” … “Clients continue to ignore all of this and make complaints about things that are outside the parameters of what I offer.” Opportunity: Pre-Dispute Shield for Stripe merchants: a done-for-you service that slashes friendly fraud and reserves by combining proactive “receipt + satisfaction confirmation” flows, instant order-detail sharing to issuers (Order Insight/RDR via partner), automated evidence packs (recordings, ToS, scope logs), and fast refund/credit rules to stop disputes before they file. Includes a “scope guard” layer that blocks off-parameter requests in writing and timestamps client acknowledgements. First 10 Customers: - Founders running lead-gen call centers and agencies on Stripe with rising disputes - Info/appointment-based service businesses with frequent chargebacks (coaching, marketing services) - Subscription SMBs with >0.7% dispute rates facing Stripe reserves/holds - High-ticket service agencies selling via phone who need call recordings auto-attached to evidence - Fractional service providers (fractional CMO/COO) needing airtight SoW acceptance logs MVP in 48 Hours: - Webflow site + Calendly; onboard 3 pilot Stripe merchants - Zapier/Make + Gmail/Slack + DocuSign to trigger: (a) post-service “Are you satisfied? Tap to confirm/flag” messages; (b) auto-sent receipts with line-item scope and call-summary; (c) evidence pack builder in Airtable (ToS, IPs, call transcript, deliverable log) - If a client flags “not satisfied,” trigger a same-day human outreach and partial-credit offer to avert dispute - Pair with an Ethoca/Verifi alerts reseller for early-notice (or manually monitor Stripe alerts initially) Justification: - Demand: “Filed fraud disputes, causing Stripe to hold 25% of all revenue for a rolling 90 days.” That’s existential. - ROI: Preventing even 5 disputes/mo at $500 average saves $2,500 + protects processing privileges. If your service is $500–$1,500/mo, it pays for itself with 1–3 preventions. Faster reserve release boosts cash flow immediately. - Scalable: Playbook + integrations templated by vertical. Evidence automation is repeatable; partner with processors/ISOs for channel sales. Add a performance fee (e.g., 10% of prevented disputes) to scale revenue per account. - Purple Cow/Controversial: You promise fewer disputes and faster reserve relief—a bold, results-first claim. Using satisfaction confirmations as pre-dispute proof is aggressive and unusual; pairing policy + tech + human outreach is an unfair combo most SMBs won’t build. --- Pain Point #3: “My only issue is im struggling to get leads.” (contractor-focused web/SaaS seller) + “Again no response.” (lost two hot leads the same morning) + “I’m absolutely clueless when it comes to marketing… Firms only seem to offer packages that cost thousands of dollars.” Opportunity: Reply‑to‑Book Autopilot for local services (SMS-first). A drop‑in number that: - Auto-replies within 30 seconds to web forms, FB/Google Ads leads, and missed calls with a 2‑message script tested to maximize booking. - Pushes the conversation to a confirmed calendar slot (syncs Google/Outlook), collects deposit if needed, and follows up no‑shows automatically. - Pricing: $199/month + $15 per booked job (first 10 included). 14‑day free trial. First 10 Customers: - Owner/operators at local service SMBs: auto detailing, HVAC, roofing, med spas (3–20 employees). - Office managers at home services franchises (single‑territory). - Agencies/resellers using HighLevel/GoHighLevel serving contractors (5–50 clients). - Mobile car wash/detailing ops using FB Lead Ads. - Solo tradespeople (plumbers/electricians) missing calls on jobs. MVP in 48 Hours: - Twilio number + Google Calendar + Zapier/Make to capture leads from FB Lead Ads/Webform/Google LSA and trigger replies. - Library of 5 proven SMS scripts (frictionless “Yes” first, then time-slot choices, then deposit link via Stripe Payment Link). - Airtable backend to track lead source, replies, booked/not booked, revenue; nightly summary to customer by email. - Webflow landing page + Calendly to book installs; run the texting manually behind the scenes for first 5 clients. Justification (infer this in detail): - Demand: Multiple posts show the same hole. “My only issue is im struggling to get leads.” (Post 1). “Again no response.” after inbound asks for same‑day availability (Post 43). “Absolutely clueless when it comes to marketing… packages that cost thousands” (Post 9). Clear pain: inbound is leaking at reply stage. - ROI: One extra booked job/week at $250 net margin = ~$1,000/mo; tool cost $199 + per-booking. Payback in 1–2 jobs, often day 1 if you already have leads. - Scalable: Works across any local vertical, channel‑agnostic (forms, FB/Google LSA, SMS, missed calls). Low support; add templates per niche; agency reseller channel to 10–100 clients each. $1M ARR at ~350 SMBs. - Purple Cow/Controversial: Per‑booking pricing with 24/7 sub‑minute replies (not retainer “marketing”). You own the number + transcripts (switch‑cost moat). “Reply science” (2‑message micro‑commitment) outperforms chatbots that “felt over bearing.”